Work

Design, mostly.
Opinions, always.

Been doing this since 2016. Started with small freelance projects, ended up at startups and apps with tens of millions of users. Still enjoy it.

The short version

Started freelancing in 2016 — small businesses, brand work, landing pages. Good school. Then joined SupportYourApp's R&D team as a UX/UI Designer — first real taste of designing inside a product org, with engineers, actual timelines, and decisions that shipped.

In 2023 went to Quidget as a founding designer. Built the whole product from scratch — brand, UI system, onboarding flow, marketing site, chat widget. Two years of wearing every design hat at once.

Since 2025, I've been at Headway working on conversion and growth for a book summary app with 55+ million users.

What I care about

I like design problems that are also product problems. Makes the work more interesting than just making things look nicer.

I write my own copy. I have opinions about flows and architecture, not just how things look. I tend to get involved in things slightly outside my job description.

Genuinely into AI — not the hype, the actual tools. I use Claude daily: for writing, thinking, prompts, research, decisions. It's changed how I work more than anything else in the last few years.

If I'm just styling something without thinking about what it's supposed to do, I get restless.

Say hi

Happy to talk about design, projects, or whatever.

exlewan@gmail.com · LinkedIn · Telegram

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